Subaru Corporation (formerly known as Fuji Heavy Industries) is a Japanese headquartered automobile manufacturer. As Fuji Heavy Industries, the companyโs focus was aircraft research and manufacturing. In 1953, Fuji Heavy Industriesโ CEO, Kenji Kita, desired to get the company involved in car manufacturing and on July 15th the Subaru Corporation was born. Subaru is the Japanese name for the Pleiades โSever Sistersโ star cluster (one star is said to be invisible), thus Subaruโs six star logo.